Monday, February 18, 2008


Million Dollar Question:
What is the easiest approach to ensure results when marketing? (Truth be told - it is a combination of things.)

1. Research and testing are critical.
Research and testing remove any guessing and leads your business directly to what your customer/client want. Always make sure to do the due diligence when it comes to testing different offers, prices and packages & always work toward getting your target markets input before spending big dollars on any advertising campaign.

2. FOCUS is next in line.
Statistics show most businesses today rarely interact with their customer/client base to try and understand their needs. Most business owners confidently claim they know what their customers really want but when I ask for specifics - they admit they have 'never really asked them?’ My suggestion is to take a quarterly survey. Find the need and fill it – then watch your sales climb.

3. Theory - follow your stats.
Failing to re-engage your current customer base, over time, will be detrimental to your profitability. Did you know that 80% of your business comes from existing customers and 20% comes from new customers? Did you know it could cost you 5 times the expense to sell to a new customer than to sell to an existing customer? Make sure you take the time to ensure you remain your customers habit... constantly up-sell internal services and always keep your client base well informed of any/all opportunities.

What's the best way to guarantee results? Make sure you always have happy customers willing to spend money with you!

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