Tuesday, January 29, 2008


FACT: Your business card should work as hard as you do.

Did you know that over 80% of all business cards end up in the waste basket? With such a strong statistic working against you, remember to always produce a card that - not only leaves a good impression - but also effectively promotes your business.

Let’s talk design. The look of the card is important but great business cards are also used as dynamic marketing tools.

1. Considered including a map, an appropriate diagram, or list of services offered by your business on the reverse side.
2. Bi-folded or tri-folded cards (or folding your card into a unique shape) are another option.
3. My favorite is to make the shape of your card stand out. A die cut card, with a stellar message, always produces that WOW factor and increases retention value.

Remember, think distinctive and memorable, and make sure it feeds into your overall marketing strategy.

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