PR is a perception that creates a buzz around your business – and if done properly, generates positive feedback about what you do, what you say, and what others say about you.
A stellar business reputation is not earned overnight. As a business owner you should never execute a public relations approach as a band-aid but embrace it as an ongoing strategic approach that will enhance and protect your brand/image long-term
A good PR approach takes time and effort to plan and even more energy to maintain. Your chosen representative should be packed with knowledge about your business because it will be their responsibility to manage the buzz.
The key to great PR is three pronged; the foundation of your message, the strategic delivery of it and lastly the ‘spin doctor’ that represents it. PR is a discipline that needs management and should feed strategically into your overall marketing approach.