A strong testimonial is right up there with your business card as the most affordable form advertising and promotion. For those of you that may be new to business, a testimonial is like a ‘sales pitch’ from a satisfied customer that sings the praises of your product or service or both.When asking for a testimonial, be sure to be specific in your request and try to keep the customer (giving their opinion) focused. Best practice is to ask for a testimonial as soon as the sale/service is complete.
Where should testimonials appear? Your website is a good starting point. (If you are going to introduce them into your marketing material be sure to understand your audience and make sure you present the feedback in an organized fashion.) Remember - It is always best to ask for permission before publishing a consumer endorsement.
Do testimonials work? In my personal experience they do but I've always used a very structured approach. Feel free to send me an email if you’d like some examples of good testimonials.
