It goes back to my last post referring to strategy and knowing what works best for your particular business. High road in view, I refuse to weigh in on one being better than the other (blog vs. website) because one is dynamic and the other is static.
Please don’t misunderstand. Though embarrassed to admit, I have paid for several domain names (http://www.idpmuskoka.com/) for the last few years but have always struggled to find the best approach. Once I began understanding blogging I realized it was the perfect fit for IDP.
Where websites gear to the viewer - blogs gear to the reader. Blogs are about conversation (and in business any strategic approach begins in conversation) which makes it the perfect fit! Clients can leave comments or ask questions and blogs are as simple as emailing. Anyone can weigh in – real time - think instant messaging.
Like anything 'this vs. that' it's always a double-edge sword. Either way, it is proven statistically, that only one thing makes people return to any site – blog or web – and that’s great content. In the end I am writing for my readers. Enjoy!
Showing posts with label Great Content. Show all posts
Showing posts with label Great Content. Show all posts
Friday, January 27, 2012
Tuesday, February 12, 2008
"FOR IMMEDIATE RELEASE"
A press release is an effective (and affordable) way for you to get important business milestones noticed. They allow any business to create its own news stories and circulate them to the public through all different types of media.
A great press release has a crystal clear message & a strong headline. When well-written, a press release can be mass distributed, getting your message the solid reinforcement it will need to generate a good buzz of credibility.
A couple of things to remember:
1. Cover the ‘who, what, where, when and how’ - so you don’t leave potential readers guessing about the purpose of your press release.
2. When it comes to style, I favour a ‘one pager’ (one page in length, 4–7 paragraphs, and no more than 3 sentences per paragraph).
3. Include good quotes and/or any statistical data pertaining to your message as backup.
4. Be sure to include all your contact information (using letterhead is a good practice).
5. Always have a concise ending (tying up any loose ends).
6. Always label your message “FOR IMMEDIATE RELEASE” to generate a sense of urgency.
Though not standard practice, I tend to follow-up with someone in the editorial department to ensure they have received my release. It also gives me a chance to personally pump up my plight for press.
Have a question for me? Go Ahead and Ask!
A great press release has a crystal clear message & a strong headline. When well-written, a press release can be mass distributed, getting your message the solid reinforcement it will need to generate a good buzz of credibility.
A couple of things to remember:
1. Cover the ‘who, what, where, when and how’ - so you don’t leave potential readers guessing about the purpose of your press release.
2. When it comes to style, I favour a ‘one pager’ (one page in length, 4–7 paragraphs, and no more than 3 sentences per paragraph).
3. Include good quotes and/or any statistical data pertaining to your message as backup.
4. Be sure to include all your contact information (using letterhead is a good practice).
5. Always have a concise ending (tying up any loose ends).
6. Always label your message “FOR IMMEDIATE RELEASE” to generate a sense of urgency.
Though not standard practice, I tend to follow-up with someone in the editorial department to ensure they have received my release. It also gives me a chance to personally pump up my plight for press.
Have a question for me? Go Ahead and Ask!
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